Great communication is essential in getting your message across. Running a successful business relies on how you communicate with your customers. So, let’s talk about what copywriting and content writing is and why it will benefit your business.
Copywriting is the way of communicating with your customers in the most creative, clever and clear way. Think: email marketing, slogans, tag lines, organic (free) and paid social media, product descriptions and print / digital marketing.
Copywriting is important because it brings the personality of your business to life. And well-written content will instantly convey:
your business’ tone of voice (TOV)
your business’ values
your business’ authority in its respective field,
resonate with your target audience (ideal customer)
We can help you define the personality of your business. And, by crafting copy in your language, you’ll be building relationships and making sales in no time.
Content writing incorporates keywords (search terms) and is search engine optimised (SEO) so that Google and other search engines can find your business. This type of content is used for web pages, blog posts, news articles and other online marketing.
SEO content writing will benefit your business because it will keep on working for you long after it’s published. By having keyword rich content that’s easy to read and find for Google, and valuable and visible to your target audience, will ensure your website ranks highly.
Your customers come first, so we’ll write real and relevant content that will engage your audience with your brand. We also write for Google and search engines by researching relevant keywords for your business and industry using SEMrush.
This is how we’ll get your website onto the first page of Google, so that you can concentrate on what your business does best.
With over 20 years’ combined experience, we can write anything you want, including:
Direct response copywriting – social ads and call to actions
Marketing copywriting – email campaigns and eBooks
Brand / creative copywriting – campaign concepts and strap-lines
SEO content writing – blogging and website copywriting
We can offer you ongoing copywriting and SEO content writing as part of a retainer, or project-based content to support your marketing campaigns.