I know what your thinking what is SEO and why does everyone keep talking about it? Believe it or not, it’s pretty important. That is why we have summed up very easily what you need to know about it in our guide to SEO in 2023.
What is SEO?
Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or a web page in search engine results pages (SERPs) through various techniques. These techniques can include researching keywords, creating content that includes those keywords, and optimizing the structure and code of a website to make it more attractive to search engines. The goal of SEO is to increase the quantity and quality of traffic to a website from search engines.
For our busy business owners who don’t have time to learn anything about SEO, pretty much SEO is just impressing Google… like writing this blog right now. The goal is to get on the number 1 page of Google, or rather ranking position 1-10. Why is that? Because only 0.63% of Google searchers click on results from the second page. It’s okay, just click here and we can do it all for you!
Why is it important?
Search engine optimization (SEO) is important to a business because it can help increase the visibility and ranking of their website in search engine results pages (SERPs), which can lead to more website traffic, more leads, and ultimately, more sales. When a website appears at the top of SERPs, it is more likely to be seen by potential customers and therefore more likely to be visited. Additionally, a higher ranking in SERPs can lend credibility to a business and give it a competitive edge over similar businesses that do not have a strong online presence.
In today’s digital age, having a strong online presence is crucial for the success of any business. Many consumers use search engines to find products and services, and if a business does not have a strong online presence, it is likely to be overlooked by these consumers. Furthermore, SEO is an inbound marketing strategy, which means it helps to pull in potential customers, rather than interrupting them with traditional outbound marketing methods.
To make things simple, SEO is important to a business because it can drive more targeted traffic to a website, increase leads and sales, and give the business a competitive edge in the digital market space.
How can we help you with your SEO?
- The ranking of your website in search engine results influence the amount of traffic that your website gets from search engines. So how do we get on the first page? We work with our clients curating a tailored SEO strategy to their brand’s needs. Below are some the activities we implement for our clients.
- Keyword research: Our team can help identify the keywords and phrases your target audience are using to search for products or services related to a business. These keywords can then be integrated into a website’s content and meta tags to improve its visibility and ranking in search engine results pages (SERPs).
- Content creation: Our team can create high-quality, informative, and keyword-rich content that can help attract visitors to a website and improve its ranking in SERPs. Hey look, blogs are fun to write and all but there is a reason so many businesses do it…Keeping your website updated with consistent blogs, new content and photography is a great way to bring relevant traffic to your website.
- Link building: Our team can create and promote content that can attract links from other websites, which can help improve a website’s authority and ranking in SERPs.
- Web Maintenance: Maintaining a healthy website with few errors and that is easy to use is also important for SEO.
As much as I would love to tell you it’s a quick fix… it’s not. A successful SEO strategy should be maintained for at least 6 months to see optimal results.
Let the statistics speak for themselves…
- 68% of online experiences begin with a search engine. (BrightEdge)
- 0.63% of Google searchers click on results from the second page. (Backlinko)
- 53.3% of all website traffic comes from organic search. (BrightEdge)
- 92.96% of global traffic comes from Google Search, Google Images, and Google Maps. (SparkToro)
- SEO drives 1,000%+ more traffic than organic social media. (BrightEdge)
- 60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads. (HubSpot)
- SEO leads have a 14.6% close rate. (HubSpot)
SEO Sunshine Coast
You and your brand are too good to not be showing up in Google. We don’t consider ourselves as match makers, but we love connecting your amazing brand with potential clients! It is a different world out there and being visible online is more important now than ever for all businesses.
Have a chat with our friendly team at Success Marketing about our SEO services and retainers to suit your business and budget!
