Are you a business and want to reach your local customers? That is a job for SEO…
Whether you are in the trade industry or own a boutique – if you aren’t showing up on Google you are missing out on business.
But first, lets understand about local SEO and why it is important.
What is Local SEO?
Local SEO (Search Engine Optimization) is the process of optimizing a website’s online presence to improve its visibility and ranking in local search results. It aims to help local businesses get found by people searching for their products or services within their geographic location.
Local SEO involves a variety of tactics, such as optimizing the website content, creating and optimizing Google My Business (GMB) listings, building local citations (mentions of the business’s name, address, and phone number), obtaining local reviews, and building backlinks from relevant local websites.
The goal of local SEO is to help businesses rank higher in local search engine results pages (SERPs), which can lead to increased website traffic, more leads, and ultimately, more sales. By optimizing their online presence for local search, businesses can reach their target audience more effectively and increase their visibility in their local market.
Why do we Need Local SEO?
Increased visibility: Local SEO can help your business rank higher in search results for local queries, making it easier for people in your area to find you.
Targeted traffic: By optimizing for local search, you can attract highly targeted traffic to your website or physical location. This means you’re more likely to attract customers who are interested in your products or services and are more likely to make a purchase.
Competitive advantage: Local SEO can give your business a competitive advantage over other businesses in your area. If your business is more visible and accessible to local customers, you’re more likely to attract their business.
Increased credibility: When your business appears in local search results, it can increase your credibility and trustworthiness. People are more likely to trust a business that has a strong local presence and positive reviews.
Cost-effective: Local SEO is often more cost-effective than traditional marketing methods. For example, local listings on directories and review sites are often free, and even paid advertising can be targeted specifically to your local area, making it more cost-effective than broad-based advertising.
SEO Services
Success Marketing are SEO Specialists and help businesses across Noosa, Brisbane, Byron Bay, Gold Coast & the Sunshine Coast.
Our process is conducting an audit of your competitors, a detailed keyword research, and then coordinating a personalised strategy for your brand. Whether that is to optimise your website for keywords, writing blog content using recommendations from the SEO, fix and optimise your Google my Business and sourcing high quality backlinks.
Have a chat with our friendly team at Success Marketing about our SEO services and retainers to suit your business and budget!